How might the following products be 'gendered' in advertisements given that both male and female consumers may use the product?
- A Car
- Bottled beer
- Mobile phone
- Deodorant
- Trainers
- Cigarrettes
Here is an example: A car could be gendered as being masculine by having a man dressed in a black suit
(this shows intellectual power and authority), getting into a sports car and driving it away extremely fast
(this shows the car as a powerful machine).
A car could be gendered as being feminine by having a woman taking her children to school in it.
This shows feminine characteristics of a woman being emotional and nurturing as the car is being advertised as a product to use to care and look after her children.
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